Articles, by Charles Seguin

Find many more articles please go to www.canadianautodealer.ca under Columns/Aspects of Ownership

 

What pandemic-learned experience tells us about our customers and future business. The past 18 months have been a true learning experience. As the world pivoted towards digital transformation, auto retailing had no option but to follow. Up until then, traditional auto retailing, as we all know, had been largely..... 

Doing things the good old way might not work anymore. By the time you read this article, some 18 months will have passed since the dominance of the pandemic took over our personal and business lives in March 2020. Rolling the calendar ahead, as we move into fall 2021, we […]

For auto dealers, that may not necessarily be a bad thing. The past 16 months have been filled with stops, starts, restarts, more stops and more restarts. By the time this article comes to print, in the next few months we all should be many steps closer to seeing the […]

We are no longer selling. Instead, the consumer is buying and digitization is the engine we need to boost auto retail to the next level. 2020 turned out to be a year of accelerated digitization, created by the need to keep people safe. In an effort to restrict physical movement, […]